Luxury fashion designer Rebecca Minkoff presented her Fall 2016 collection with a runway show and store event on September 10th outside the Greene Street Boutique. What’s better than watching a runway show then being able to shop and meet the designer behind the brand?!
As a Fashion Marketing student, I think it’s an amazing strategy. Rebecca Minkoff will make immediate sales, rather than hope customers will remember and seek out a style months later. During the shopping event, I got the chance to ask Minkoff what inspired her while creating the collection.
“My collection was inspired by the traveling jet set girl, I think we all travel and travel is really luxury. I think its about picking up all these great items that you found on your journey”
I loved how humble and approachable she was throughout the event. It’s always nice to meet designers behind the brand to understand their aesthetic.
I was able to get some photos of the new Fall pieces that are available for purchase now but you can also see the runway show (HERE). My personal favorite was the Brutus leather jacket! Let me know what you guys think.
Thanks for having me Rebecca!